BORN FROM
THE STREETS
OVERGROUND started in 2023 as a passion project between three friends who were tired of seeing street culture watered down by mainstream fashion. We believe style should be a statement, not a compromise.
OUR STORY
What started as custom pieces for ourselves and close friends quickly grew into something bigger. People started asking where we got our gear. The underground noticed.
We're not trying to be the next big brand. We're building a movement for people who refuse to blend in, who understand that fashion is more than clothes—it's identity, it's culture, it's rebellion.
WHAT WE STAND FOR
AUTHENTICITY
We stay true to street culture. No compromises, no following trends blindly.
QUALITY
Premium materials and construction. Built to last through whatever the streets throw at you.
COMMUNITY
Created by the underground, for the underground. This is about all of us.
SUSTAINABILITY
Conscious production, ethical sourcing. Fashion that respects the planet.
THE TEAM
Alex Rivera
Creative Director
Sam Chen
Head of Design
Jordan Blake
Operations